How to Get Paid for What You Know by Graham Cochrane (BenBella Books)

Learn the dynamics of the knowledge economy and monetize what you know. Create an automated income stream that requires no college degree, zero employees, and less than fifty dollars to get started and achieve steady and profitable knowledge-income stream.

The author shows a step-by-step process for creating an income stream built on our knowledge, passion, and skills. These steps include: discovering our idea and ensuring it will be profitable; building an audience of loyal fans; packaging our knowledge into a highly desirable digital product; selling online in an authentic and ethical way; leveraging simple online tools to market our product; and automating the entire process so that income flows to us even when we’re not working. He also answer questions such as the following: Why would people pay for information when there is plenty of information out there for free? How do we convince people to pay me for our knowledge if we don’t feel like an expert and don’t have impressive credentials? How do we build an income stream if we are already busy with family, work, and life?

At the end of each chapter, author provides a simple exercise to help us process what we’ve read.

Graham Cochrane introduces value circle - business isn’t about taking, but rather about giving.

Even for skeptics, this is very useful book if you consider to try something new.

4/5